IGaming Affiliate Marketing: Where to Get Traffic and How to Earn

In 2024, the iGaming industry experienced a rapid expansion, surpassing a total revenue of $100.89 billion. This not only underscores the dynamic evolution of the digital gaming sector but also highlights its promising future potential, making it a compelling industry to explore.

During the first half of 2024, the iGaming sector’s total revenue exceeded $100.89 billion, a clear indicator of its rapid growth. This sector is widely recognised as one of the most lucrative avenues for earning money today, with individuals earning a living through casino websites and affiliate programs, showcasing its diverse revenue streams.

In more accessible terms, you promote a place and encourage people to join; in return, you get a benefit. You can act as an agent for a business or an individual for working with gambling clubs. (This document focuses solely on online activities, ignoring physical locations.

What is iGaming Traffic?

iGaming traffic comes from visitors who seek to make money while enjoying themselves. They browse online platforms, social media sites, and applications and encounter different ads. The primary platforms for these ads include:

• Websites
• Popunders
• Native Ads
• Push Ads
• Context Ads
• Search Systems
• Social Media
• In App-Ads
• Google UAC

Where to Acquire iGaming Traffic From?

The iGaming sector is familiar in the market, and its top traffic sources have evolved multiple times and are likely to do so again. However, for now, we will focus on the most realistic options, keeping in mind the dynamic nature of this industry.

Paid Search Traffic and Traffic Boosting

Individuals naturally have confidence in highly ranked websites, driving them to strive for attention. The better your SEO performance, the higher your ranking in search engine results. The more natural website traffic you receive, the more earnings you earn. When purchasing SEO traffic for your iGaming landing page, ensure it is directed to a well-optimized page to attain the desired efficiency level.

Tips for SEO & Traffic Boosting:

• Use Meta Tags for websites, blogs, and campaigns to make the search more relevant and specific
• Focus on using Relevant Keywords for content optimisation
• Trustworthy Content adds value, which helps convert and not just massive traffic

Effective Traffic Sources

Affiliates aim to draw in as many fresh visitors as possible, so selecting the most efficient and lucrative advertising methods for a specific casino is advised. Experimenting with various strategies is suggested to achieve the best outcome quickly.

Popunders

These are the pop-up windows that appear when you go to a website. While they can be bothersome, this kind of advertising works well. The critical point to remember is that pop-unders require specific design and layout. If the window lacks style and appeal, it will be shut down immediately.

Aim to position the deal so that it appears legitimate, avoiding any spammy appearance. For instance, you might provide a concise overview of the initial bonus, discuss complimentary spins, encourage involvement in the promotion, or present a gift for the occasion. It’s essential that the pop-up is not bothersome and doesn’t disrupt the user’s tasks. You shouldn’t overstate the benefits; the information should be current.

Push Ads

These ads appear on the user’s screen and seem like notifications from social media or a messaging app. Users often think these are significant and tend to click on them. Indeed, more experienced users turn off push ads and block them, but, as experience has shown, most users still get these ads. They are frequently seen in sports betting.

Many individuals doubt the effectiveness of PA, yet the data reveals the contrary: the amount of traffic generated through PA exceeds $1.45 billion weekly. It’s important not to scare your audience with these types of messages. Spreading them out sparingly and offering a targeted deal can increase the likelihood of your audience clicking on your link.

Native Ads

This type of advertising doesn’t lead to rejection since it’s subtly presented and aligns with the context of its location. The benefit of this approach is that it builds trust among users, who don’t perceive any dishonesty in the information provided. On the flip side, the drawback is that these ads are absent in locations not associated with the gambling sector. Yet, it’s important to note that gambling is connected to various other activities.

 For example, a football supporter goes to the Premier League website to check out the list of matches scheduled for the future. Right away, he encounters an ad that mentions the opportunity to bet on the forthcoming game at a bookmaker (this is your deal). These banners or ads are typically designed subtly and don’t disrupt the user experience.

Social Media

Advertisements are typically found on websites and advertising platforms, but it’s also beneficial to replicate these materials across social media platforms, as many potential customers spend considerable time there. Creating original content for Facebook, Instagram, and Twitter is only sometimes necessary; instead, you can simply embed a link to your site or someone else’s, which is sufficient. 

This approach is practical because you can legally boost your website’s traffic through social media. The key is to maintain a promoted account with a significant following. The number of subscribers is substantial, so focus on growing the popularity of your pages and blogs online. Make sure to familiarise yourself with the social media guidelines to avoid being blocked for advertising bookmakers.

Influencer Marketing

Influencer marketing is a reasonable topic for personalising content and social media marketing. Influencers with loyal audiences and expertise in a certain field can boost a campaign’s reputation.

Advertising Networks

Networks provide numerous chances for attracting iGaming visitors. A benefit of collaborating with a Network is their careful and robust strategy for linking promotions to visitors. You have the option to select from a range of ad styles, including Popunders to Push ads and utilise sophisticated targeting features along with cost-effective optimisation tools.

How to Earn

1. Choose the Right Affiliate Program

• Select well-established iGaming affiliate programs that offer reliable payouts & better commission rates.
• Choose for programs with high conversion rates

2. Create High-Quality Content

• Write detailed reviews of gaming platforms
• Provide guided tutorials on how to play games and make deposits and withdrawals.

3. Use Analytics and Tracking

• Use tracking tools to monitor the performance of your affiliate links and campaigns.
• Analyse the data and optimise your strategies accordingly

4. Optimise for Mobile

• Ensure the website is mobile-friendly, as many players use their phones for the games.
• Run mobile-specific ad campaigns to capture the growing audience.

5. Bonuses and Promotions

• Negotiate exclusive bonuses and promotions with iGaming platforms to attract more users.
• Promote seasonal offers to increase conversions.